* Says he’s no longer an atheist, "questioned" religious matters, he broke through his skepticism and now believes religion to be “very important.”
* Restructuring of Facebook stock trough the Chan Zuckerberg Initiative. In the SEC filing it says that he can take a leave of absence from Facebook and still retain voting control of the company if he goes to work for the government.
* Hired a top Democratic campaign manager David Plouffe into the iniative. Plouffe was Obama's campaign manager.
* Hired top Republican campaign manager Ken Mehlman into the iniative. Mehlman is a former George W. Bush campaign manager and RNC chairman.
* Promised to visit all 50 states and meet people.
* Hires a former top adviser to President Barack Obama and the chief strategist for Hillary Clinton’s 2016 presidential campaign.
This is not PR as usual for CEO. He is into something big.