Yes, I think I would say the same. Same apply for Microsoft, with Edge.
The claim of privacy, might support isolation and that's how you start to build bubbles around people.
We should keep in sight what's the goal of targeted advertising - is to deliver relevant a message to the right users. It's heavily abused, indeed, and it should be revised.
But deprive the capacity of segmentation from a brand that know's everything about you - which Apple does - it's just not right imo.
This is completely backwards. Tracking is what allows Facebook et al. to build bubbles around people by "delivering relevant messages to the right users". Privacy is about users having control about what information companies collect about them and how that information is used. If I don't want companies to track my information (because I don't find targetting at all useful) I should be able to make that choice and ad companies should respect it. The fact that they "work around" tracking protections, as described in the article, is pretty despicable.
> I should be able to make that choice and ad companies should respect it
Exactly - you should make that choice, not Apple by default.
No, the goal is to make more money. Relevant is a sometimes side effect. The "right users" might also be the ones that are drunk, or emotionally vulnerable, or just got paid, or won at blackjack, or etc.
People are submitting all the biometric data.
> Apple has stated that facial recognition information is stored locally in a secure enclave on the Apple A11 Bionic chip and is not stored in the cloud.