I'm an engineer, so I'm not the best at explaining how pricing works for larger companies, but most customers do not pay msrp.

Our 30-day plan is $20/month msrp whereas Nest is $30/month. (Your Nest pricing is not current - you're probably grandfathered on that rate)

Our main market is businesses with multiple locations who need role-based access and/or LDAP integration for cameras with cloud storage.