In America (especially the East coast), the mom & pop bodegas serve as impromptu social gathering places for the locals, as the store and its owners are very much a part of the community. Taking that away feels a lot like ripping apart a family.
Lets be honest here - they're just vending machines. Sure, Bodega is a very bad choice of name, but it was the FastCompany article that said they want to kill mom and pop stores and rob their familities, not the founders.
Of course, I'm not from America (australia) so I'm definitely out of touch with the cultural part of the situation, but that's just what it looks like from here
If people do it, maybe it's because they don't feel this family thing ? So does it matter after all ?
Not supporting the vending machines here, just interrogating you :-)