Apart from brand recognition, which application is best conducted on the bitcoin ledger than every other alternative? Please don't say "Store of value".
>Established services that can add a lot of utility for bitcoin.
How would you go about doing it? Bitcoin was not designed to have side chains and tokens pegged all over it and there is a reason why the ICO fad universally chose ETH.
>There are market participants that will use it at a lower price, that will buy it at a lower price, and continue expanding the reach of it.
Again, which users? Bitcoin was able to recover before as there were significantly fewer competitors; now there is at least one for each use case.