Uber Sues Mobile Agency Alleging Ad Fraud

I've kept a bookmark of all the Software Engineering Daily podcasts discussing ad fraud (https://softwareengineeringdaily.com/?s=ad+fraud) that someone linked to on HN. Uber has some pretty interesting claims in this article which, if true, is encouragement to learn more about the topic.

>One transparency issue Uber alleges to have found included seeing a Fetch transparency report that showed the number of weekly reported clicks on Uber ads on one website was nearly equal to the site’s monthly active users, according to the complaint.