Maybe a bit cynic, but given their churn in the lower level specifications (supervisor mode and up) my guess is:
Main goal: write lots of theses and papers and obtain degrees.
Secondary goal: have an unencumbered ISA to help with the main goal.
Everything else depends on those who adopt the ISA. If some org is willing to spend the multi-million $$$ necessary to design a high-performance desktop class CPU (and more to make it a reality), it will happen.
Those low-end chips are easier to do, and an easier market to serve: The ISA's license fees are a bigger chunk of the chip's price, so RISC-V dropping that to 0 helps more. You also don't need to build a high-end chip that blasts everything else out of the water before your newcomer is even considered, since in the microcontroller market there are several pockets of "good enough".
If that works out, there might be attempts to scale up later (when they have experience and financial resources to work with).