Marketing in the 2000s/'10s has really turned disgusting. Whereas many moons ago marketing was just about giving your brand an image, and making people aware of it - it has now turned into an all out psychological assault.
Additionally, we seem to be seeking out every way possible to bombard each other with it. Remember when someone figured out that you're stuck standing near the pump when you purchase gas for your vehicle, so they put tv screens with sound blaring at us there where we can't escape it? I mean, you're in the middle of making a reasonable transaction (money, for gas) - but you still have to be turned into the product for marketers to assault now, just because you can. In the same vein, I've heard there's a CO based startup working on bringing similar advertising to ski lifts - another venue where you can't escape.
We really need to take a stand on this (as Apple is), as the internet is just one of many spaces where marketing can and will massively infringe on your privacy. Google Maps seems to track your physical location constantly (so you can "see where you parked"!) - how long, if not already, until they notice that I've visited a dry cleaner, or gone to Home Depot, so they can use that info to continue the onslaught?