Being good looking also helps coders, though to a lesser degree than Instagram models. Better looking job candidates tend to get hired more and get more promotions.

Personally, it doesn't amaze me at all how important good looks are for a model. I know I'd prefer to look at a lithe college coed bounce around in Ibiza rather than a frumpy mother of three work in a textile factory. It's programmed into my animal brain.

It helps to keep in mind that "influencers" are a product of a lot more than good genes. It takes a large investment into beauty products, hair stylists, clothes, camera equipment, travel, etc. These people are constructed using their fit bodies as a foundation to build upon. Taylor Swift is a product, not merely a person. Her development costs surely tally into the millions.

You could say the same thing for intelligence, which is arguably more valuable. Intelligence allows you to have a comfy 9-5 job and long-term stable career making 6 figures a year writing software and doing something you love.

It’s probably just as hard to be good at being an “influencer” as it is to be a good developer. But the hard parts are much different.

It's short lived