it's sad that content creators have to beg for money or litter their stuff with ads :/
begging implies some kind of charity. Patreon is enabling one exchange of value for another. Very different IMO.
It is not "begging" so to speak; if anything, it's a win-win.
It's interesting that we might view Patreon as "begging", rather than selling your work to more people, for a smaller amount.
I support a number of artists on patreon, and I don't think of it as giving a handout or see them as begging - I'm paying them for the content that I consume, and I'm paying them to give them incentive (edit: and means) to continue producing that content. Sure, there's no formal contract, but I consider it a form of "work for pay" all the same.