One example I find particularly interesting is how Facebook slowly expanded what would trigger a notification, keeping people fixated on that red box like rats to sugar water.
One example I find particularly interesting is how Facebook slowly expanded what would trigger a notification, keeping people fixated on that red box like rats to sugar water.
So if I have no posts garnering likes / reactions, I start seeing "Susan is interested in an event near London!" and "Alan is now on Instagram!!" - until I begin posting again.
Facebook is diluting its red alert into meaningless nagging.
The changes drove me away, but I was a low-time, low-activity user to begin with. Trading me for expanding the value of a 'whale' is probably a sensible move for them.
I found it very, very annoying at first... now it's just taught me to ignore the red numbers entirely.
Cry wolf, why don't you.
That said, I have other more tolerable addictions (like reddit).
Take a look at a community like /r/fitness, and you get a lot of people recommending a lifting program that requires you purchase a book.
The worst part is, once it's been brought up enough (read: astroturfed enough), users naturally start to parrot it to fit in.
On the flip side, shortly after I graduated I realized it was my default "thing to do" online (i.e. when I open my browser it was muscle memory to type in facebook.com). Yet when I opened it up I cared less and less about what I would actually see. Anything worthwhile I would have gotten a text/call about, everything else was just attention-grabbing noise.
After I disabled my account honestly I can't say parting with it had any negative effect on my life whatsoever. Anyone who would have invited me to something on FB just sent me a message on something else, or text/called. Any friends I wanted to stay in touch with did so any way in other ways. Anyone that I lost touch with wasn't someone I was trying to stay in touch with in the first place.
It's amazing how often I hear people complaining about Facebook or the people they have "connections" with on there, but just not using the platform is almost a foreign concept for them at this point.
Take notifications as an example. Not that hard to think that there could be some machine learning system trying to find the best possible notification pattern to lure back a user who has not visited Facebook for a while. On Facebook scale you can run large number of tests in reasonable small time frame and still get pretty good number of observations for each test.
Similar thing could be applied to quite many things on Facebook. Most of the things they want to optimize are easy to measure. Like how often we check the site, how much time we spend there, how many times we click ads and so on.
https://www.theatlantic.com/video/index/480240/adventures-in...
I highly recommend this TED talk by Tristan Harriss on the topic: How a handful of tech companies control billions of minds every day
https://www.ted.com/talks/tristan_harris_the_manipulative_tr...
It's a war for our attention and the first step of taking it back is admitting that we are easy to distract and persuad-able.