I don't disagree with you, but the average consumer just doesn't know enough to care. We don't have the power to not 'give them an inch' until the consumer is educated, and pretending we do isn't getting us anywhere. Simply put, we have no leverage, the W3C has no leverage. Consumer education is the most powerful tool we have here, which is why the EFF etc. is so important, but this is necessarily a long term strategy.
> "Maybe if we wish on marshmallows and rainbows, this statement will come true this time!"
Well it worked with music... You can now buy DRM-free music in lots of places.
The music industry realized it just wasn't worth the investment to insist on DRM, and it was actually harming them (consumers were becoming confused, didn't want to buy music not knowing if it'd work on their next device, etc.)