Matt Levine has already stated that this won't result in a new rule; that there is nothing new here and everything falls under rule #1: "don't insider trade"
> Also, though, I found it hard to imagine that those Equifax executives were consciously insider trading. It would just be too dumb. Equifax's press release reporting the breach says that it "discovered the unauthorized access on July 29 of this year and acted immediately to stop the intrusion," though it didn't announce it until yesterday because it was still investigating. The three executives filed Form 4s reporting sales on Aug. 1 and 2, days after the discovery. You could just about imagine them learning of the security breach, panicking, and selling everything -- except that they didn't sell everything. One sold about 4 percent of his stock holdings, another about 9 percent, another about 13 percent. Why do such comically obvious insider trading if you're only selling a small percentage of your stock? And indeed the company explained that these executives "had no knowledge that an intrusion had occurred at the time." I guess the time between "tech person discovers a security breach" and "top executives discover it's a huge embarrassing crisis" is more than a couple of days.
That's exactly right. I can imagine the gradual motion up the chain of command, with the progress actually slowing down as the size of the breach and potential exposure becomes more and more apparent, and each level trying to minimize the damage. I'd have hated to be the guy that had to tell the CEO...
It's better for them that they don't know anything until they know everything.
"The guy that had to tell the CEO" (actually woman) was one of the two parties who resigned the other day.
But that was a very specific (and again, regulated) industry.
When did the company learn of this incident? "We learned of the incident on July 29, 2017, and acted immediately to stop the intrusion and conduct a forensic review."
The trades in question took place between three and four days later. During this time, Equifax would have us believe, these three senior managers were kept in the dark about the fact that hackers had undertaken what may be the largest-ever private security breach right under their noses. Moreover, we’re to understand that even the chief financial officer remained unaware as the company “acted immediately” to right the ship.
http://dealbreaker.com/2017/09/equifaxs-execs-explaining-to-...
Because then it makes it look innocuous and fools those who would scrutinize the behavior, like it did may have for anyone expressing the above opinion. It would be so blindingly damning to sell-off all of one's holdings, but selling off a small portion could allow for partial benefit of your asset at peak value before it declines.
If it were me, I'd do it exactly this way. I'd be trying to find the perfect intersection of mitigating the upcoming asset value decline and maximizing perceived innocuousness. Selling everything? That'd be a sucker's move.
(I hate myself for having written that but ugh Too damn much tit-for-tat.)
https://www.bloomberg.com/view/articles/2017-07-13/main-stre...