My personal suspicion is that optimal is probably in the 35-45 range, but I'd love to have more data.
Other places say Scandinavia might put it at 37 and some Asian companies might be closer to 45.
But around 40 hours pr week is where most modern societies tend to think work/life balance is reasonable both for the economy and the individual.
The old union slogan used to be 8 hours of work 8 hours of sleep and 8 hours of leisure. And in many ways that the origin of our 40 hours woork week when we only works 5 days a week.
It doesn't hold true in times of crisis, such as war. When the US ramped up for WWII, people were happily working around the clock.
And I'm not sure that it applies to the knowledge workers. My own view is that knowledge workers are productive in bursts.
Regardless, my point is that when there is a motivating force, people work hard.
* supporting a friend or family member serving in the military
* capturing a new economic opportunity (government contracts, etc), following the shockingly hard times of the Great Depression
To that point, there are currently millions of people suffering at this moment around the globe. If you were motivated by compassion, you'd probably find a different job and put in long hours.
For something more 'reputable' than wikipedia, check the footnotes of the article, specifically: