This article is poorly written and the title is pure click bait.
Doing well, too...has a Bestseller icon.
Q: Who won the Amazon-Hachette dispute?
Q: How was the situation at TNR different from all the other newsroom-advertising dept. conflicts?
The article never discusses Bezos directly. He has a reputation of being a micro-manager, but was Bezos even involved in what the article details? The whole story seems clunky from that point forward because the title makes no sense.