> A study conducted by Consumer Watchdog in March found that for 61% of Amazon AMZN, -2.48% products, the pre-discounted price or “reference price” used for comparison with the new sale price was higher than what the products had been sold for in the past 90 days. This means the amount Amazon advertises under “you save” could be inaccurate. Amazon said the prices reflect averages of prices listed by competitors and other sources.