Many of the things on my list for "civilization" are not directly in our genes or traditional cultures: reading and writing, deductive mathematics, empirical science of models, equal rights, representative governments, and many more. It's not that we do these well, or even willingly, but learning how to do them has made a very large difference. We can think of "civilization" not as a state of being that we've achieved, but as societies that are trying to become more civilized (including getting better ideas about what that should mean).
Most of the parts of civilization seem to be relatively recent inventions, and because the inventions are a bit more distant from our genetic and cultural normals, most of them are more difficult to learn. For example, as far as history can tell, schools were invented to concentrate the teaching of writing and reading, and they have been the vehicle for the more difficult learning of some of the other inventions.
And, sure, from history (and even from looking around) we can see that a very high percentage of people would be very happy with servants, even slaves, whether human or technological.
In Tom Paine's argument against the natural seeming monarchy in "Common Sense" he says don't worry about seems natural, but try to understand what will work the best. His great line is "Instead of having the King be the Law, we can have the Law be the King". In other words, we can design a better society than nature gives rise to, and we can learn to be citizens of that society through learning.
In other contexts I've pointed out that "user friendly" may not always be "friendly". For example, the chore of learning to read fluently is tough for many children, but what's important beyond being able read afterwards is that the learning of this skill has also forced other skills to be learned that bring forth different and stronger thinking processes.
Marketing, especially for consumers, is aimed at what people -want-, but real education has to be aimed at what people really -need-. Since people often don't want what they need, this creates a lot of tension, and makes what to do with early schooling a problem of rights as well as responsibilities.
One way to home in on what to do is to -- just for a while -- think only about what citizens of the 21st century need to have between their ears to not just get to the 22nd century, but to get there in better shape than we are now. Children born this year will be 83 in 2100. What will be their fate and the fate of their children?
If people cannot imagine that the situation they are in had to be invented and worked at and made, they will have a hard time to see that they have to learn how to work the garden as they become adults. If they grow up thinking as hunter gatherers they can only imagine making use of what is around them, and to move on after they've exhausted it. (But there is not place to move on to for the human race -- larger thoughts and views have to be learned as part of schooling and growing up.)