Really clever campaign.
Architecture wise I would have rendered the video server side and just send a link to the MP4 to the user skipping the 6MB attachment.
Architecture wise I would have rendered the video server side and just send a link to the MP4 to the user skipping the 6MB attachment.
We really wanted to mail the attachment because most folks would receive this via mobile and you can't download a link (easily, to my knowledge) to your mobile file system or photo library. By putting the attachment in their inbox, it's a one-click process which gets them one step closer to sharing.