I think 10 seconds is long enough for most purposes.
Let's say the drop tower is open 9am-7pm Monday-Friday, so 10 hours a day, for 5 days a week, and 50 weeks a year. That's 2500 hours of drop time a year. Let's say the building can be expected to last 100 years (probably lasts much longer, it's solid concrete after all) and cost 20 million dollars to build. Thus, you get 250k hours of drop time for $20MM, so each hour of drop time costs $80.
[edit] whoops, turns out it's only operational for 30 seconds a day! That makes the price go up about a factor of 1000, so the cost is now roughly $80k per hour.
Let's say you have a vacuum chamber (usually required for zero-g experiments) that takes up 3 seats, and you pick the cheapest zero-G flight I could find at $5000 for one flight, 15 periods of 20-30 seconds of weightlessness each (let's say avg 25 seconds.) That's $15,000 for 375 seconds, or 0.104 hours. So your hourly price is $144,230.
With the revised math, the tower still wins, $80k to $144k, but I'm surprised it can only drop three times a day.