Apple is usually a smart company, but it is always a large company, and large companies are prone to making broad one-size-fits-all mistakes.
And another one. Then a third.
And then when you start facing the prospect of your employees getting lynched by locals who are furious about their rent, ask some other cities if they might have room.
My prediction for the future: Amazon's internal transfer process is extremely smooth. Seattle is not gonna weather the opening of this second HQ well, once it gets up and running. But the point is, you gotta keep moving forwards - it's always day 1, right?
How do companies believe in ever-lasting growth and then not reflect that in their plans on usage of space? Feels like cognitive dissonance to me.