Reverse engineering. Basically, if you want to take a compiled binary apart to figure out how it works, IDA is the best tool that there is for that job.
what are the common business usage for this, who uses this daily to do his work .. if this use case exist at all
for this price, i imagine there must be a very dedicate niche who needs this, who is this niche
Programmers working at antivirus companies analyzing malware would be an example. See page 2 of the pdf: