>Facebook is akin to McDonald's not only spreading internationally but also replacing all other restaurants once it gets in a country.
Sources for McDonlads replacing all other restaurants. Maybe you haven't traveled as much but for me I always check out local McDonalds, hardly actually eating there. One of the reason they have been successful is adopting local tastes. Costa Rica has Gallo Pinto in addition to fries as options. Serbia has this crazy Crispy meat thing.
With McDonalds I know what the product is and I pay for it. With Facebook it's a little less clear what they are doing. One certainty with FB, we are the product.
With FB they are a little nefarious, especially the Free Basics thing. Google is doing similar things with Google Fiber and the defunct ballon idea.