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Comment by deweller | Hacker News Reader

This is coming. Chrome is implementing a built in ad blocker.

Advertisers and content providers can either start getting used to the idea now and get ahead of the trend. Or they can watch their business model suffer and scramble to catch up later.

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Of course Google's ads will be deemed as "acceptable" with their own ad blocker. What are the chances that Google will add the capability to allow for third party "content blockers" that block ads in Chrome for Android?

Apple has allowed third party content blockers for iOS for years.

Well I see this playing out similar to the Adblocker scandal (i.e. pay Google to get on a special "Google Approved" list, and then you'll bypass the blocker.)

When their main revenue is ads? Will there be "acceptable ads"?

Yes, of course. Even ad block plus has 'acceptable' ads. Especially in the case of Google, their ads are def 'acceptable' :)

That seems like it will lead to some monopoly-style legal trouble

Which is exactly why most friends and colleagues have switched to uBlock Origin or similar plugins.

Whitelisting is not the solution. Letting the entire industry die in the pit they've dug for themselves is the solution.

What happens to the freemium game industry?

I think opt-in, rewarded advertising is the path forward for the minority of publishers wise enough to learn to align with the end-user's goals. App monetization platform providers like Tapjoy -- who have customers on both supply side (publishers) and demand side (advertisers) might view end-user UX as the 3rd leg of a stool.

They stop taking good games and hitting them with the micro-transaction stick until they're awful?

Bring back the OLD PopCap. Let me BUY good games. I pay. I'll be happy to buy more.

Instead people are trying to make Candy Crush look downright saintly.

If I remember correctly, the idea is to block ads that don't conform to the standards set by the Coalition for Better Ads [0]. Google is (as you can expect) a member of this coalition (just like Facebook and many other companies [1]).

[0]: https://www.betterads.org/standards/ [1]: https://www.betterads.org/members/

Gotcha. That makes sense

I get Google ads on mobile that flash and mislead. Virus Scan! Battery Scan! Clean Your Phone! With yellow and red. So at least on Android, Google serves tons of shit deserving blocking.

Do you really think that advertising company will block advertising?

If you do, I have a slightly used bridge in NY City to sell you for cheap.

I think they'd happily block other providers' ads.

At that point between their dominance in ads and their dominance in browsers I could see other ad providers getting very upset and asking the government to intervene. And I think they may be right.

Will the government do anything? I doubt it.

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