Better than having news outlets embed them, is having browsers support mixing federated comments with the original content. How about it, Mozilla, Brave, and Chromium? Afraid to bite the hand that feeds you?
I imagine people could delegate moderation responsibility to people and organizations with a strong reputation. Let's say GNU, EFF, and Larry Lessig would all publish moderation data and metadata; as well as your "friends" on various social media sites, friends-of-friends, etc.