Desktop Linux is a success (as in, a viable option for those who want to avoid the downsides of proprietary OSes); the only reason there isn't such a viable non-user-hostile OS option on phones is driver support, and this effort says they'll ensure free-software drivers.
Plus, by avoiding the braindead "App Store" model, you instantly have access to a huge and growing base of software, all for free. Finding software for Android is a hellish experience marred by invasive ads, malware, loads upon loads of spam, crappy wrappers for actual free software, profit-grubbing clones on the app you actually wanted, etc. By removing the perverse incentive of "users = $$$" the user experience of finding software improves drastically.
The GUI of most free software isn't well-suited to a phone, but I would far rather wait for UI revamps while using software that does everything I want, as opposed to having to just shrug and give up on finding a web browser with a web inspector--what I ended up doing under Android and iOS.