I still can't compare Facebook to Google about targeting, ads, or other things that people tell about Google. Facebook give you what? Google always fight for giving product utility. Like Google Maps, they had the balls to change the world. Google earth / Google moon someone? someone us it? yeah but spit on your soup.
Google and Facebook are living thanks to the nice value of your data and also thanks to your free contributions.
Yes, you contributed to Google Maps for free, you did get nothing for the time you spent on it, nobody know that you did this work, you get no acknowledgement except maybe an email for which the only goal is to make you do more free work.
All visitors coming to Google Maps are thanking Google for the work you've done. And after all this free hard work, you are still paying for the use of their product with your data.
I contributed and in the return I get free access to the product or advantage. I don't pay. My data worth nothing.
People who think that by paying google to get the pub get a return of money is them who is wrong. Google uses schema but all the people who pay for advertising are those who pay for the service. Not me, not people who participate for free. It is like a concert if people participate voluntarily and the concert is free it is free, even if he knows your name, your schedules. This is unnecessary data.
It's free = you are the product is with Facebook not Google.
You are the product with both Facebook and Google.
I find it bizarre that you can't see this.