I've been following AMD's efforts, and I think what you say obscures the practical points.
In fact, I prefer OpenCL to CUDA. However, that it is not only a matter of "a few people"'s effort is that AMD had a few people on BLAS libraries since forever, and their stuff is almost unusable for DL, let alone a match for CUDA. Add to that that Nvidia provided cuDNN that everyone uses. That it is not a matter of just a few people can be seen from the fact that AMD still does not provide an alternative, even a toy one, that works. Everythinig in AMD/OpenCL world relies on a few 3-rd party open-source efforts. Some of those work OK, some are cool, some are great, some are garbage, but there is no ecosystem anywhere near Nvidia's.
They have HIP (and they have OpenCL) but these are only general purpose compilers. They have nothing when it comes to the libraries.