This post feels like a draft for what could be a killer article. I don't mean this as disrespect, just that I'd be interested in reading a detailed post, OP. Something beyond just introducing a concept.

Perhaps along the lines of what IndieHackers.com/businesses would publish. They ask (and get answered) questions startups typically won't answer, post a plethora of stats, and go into detail on both what did and didn't work. (Heck, maybe even apply to get interviewed by them)

I think your business (and side business mentioned in the post) in particular would be interesting to read in a detailed format.

Cheers!