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Well, it's a trade-off between comfort and privacy. You should self-host what you are capable of and deem of higest importance / privacy.

To upgrade from gmail, you don't even to jump directly to self-hosting. There are pay-to-use email-providers, who treat you like the customer, not the product. Similar services exist for video, etc.

Perhaps an alternative to running your own services is using paid services where you are the company's source of income. And diversify the services you use among different providers (i.e. don't use Google-everything.)

That's not the question. The question is : is your content sensitive/important/unique/are-you-paranoid-enough that it's worth the price/time/learn ? There are alternatives afaik, that one cba to use them is not the problem. Companies do money out of our own laziness, they're not entitled to anything. I have a hard time understanding what all this fuss is about.