There is a reason Bollywood is a more profitable "industry" than Hollywood, and it's not because their product is better. It's because their society actually nets a profit from production that they can then spend on leisure.
If our best and brightest young children become internet celebrities because it made good sense, then there won't be anyone to keep the gears grinding.
Worse than that, on instagram you're still the product being sold even when you're then one being followed.