I guess if you've seen your IP so blatantly stolen it would make you a bit cynical.

I bet they're making a lot more money from the technology used to serve the ads via licensing than they are from the ads served in their own games.

I wonder if it's even patentable after Bilski. IANAL, but I'm having trouble figuring out what, exactly, you could claim that would survive reexamination these days? Then again, cleverly worded claims are what people pay the patent lawyers for, so who knows?

Anyhow, I'm glad they found a way to deal with the problem. It's good when people are able to work things out on their own.