https://reddit.zendesk.com/hc/en-us/articles/204584279-Targe...
> Targeting a subreddit means you are targeting the subscribers and recent visitors of that subreddit. Subscribers can see your ad while visiting the targeted subreddit and on other subreddits if they recently visited that targeted subreddit.
That's a bummer. I really liked the idea of highly targetted ads in subreddits...
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Looks like they've updated the Reddit ads page since I last looked, but it seems quite explicit:
'Interests' means shows the ads everywhere. 'Subreddits' means show it only on that subreddit.
https://i.imgur.com/dm5DRO6.png
Now I noticed that it says the 'Potential Daily Impressions' are too low for that subreddit. Used to be that it wouldn't let you run the ad this way. Maybe now it automatically changes to run everywhere if this is the case?
The FAQ states:
> Why can’t I target a specific subreddit?
> We only allow users to target the top 5k most trafficked subreddits, as other subreddits do not garner enough traffic for advertisers to hit their minimum budget. We will continue on-boarding subreddits as they grow in size!
Maybe during the 'ad review' your particular ad was switched to target an interest in jerky instead of just the subreddit? Was there any sort of confirmation email about Reddit accepting your ad?