And then it felt like the real Apple magic. We sat there and at every product presented we said "Wow, we want this. NOW!". While the iPhone 8 still felt quite normal, the iPhone X absolutely killed it for us. And let's not begin with the eSim-Watch... which is so SciFi that I wanted it back in 1990 when I was still 8 years old. We have to appreciate that there is more to life than revolution, Apple "simple" does evolution at a very high level and in the end, they lead the competitors. Today, we could see the stuff that Samsung and others will get right in a year or two. When Apple already presents their next evolution... It is not about having the right specs, but the right concept. I already know the friend who will come to me tomorrow that his HTC has and 8 core processor while Apple has only six. The point is: it is all useless without the whole package being perfect. And while Apple is freaking expensive upfront, the peace of mind is worth it.