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> Obviously the "hype" for a new iphone is still up & running since there is a thread for not yet officially announced device...

Doesn't Apple announcing it at their "Special Event" count as an officially announced device?

It does, but at the moment the post was put online, there is nothing official, except the name. Hence "this is iphone X" looks like a placeholder for a future event.

"Please refresh for updates"

Besides there is a new thread ( https://news.ycombinator.com/item?id=15229902 ) for the same subject - nothing offcially started, yet several threads for it.

Anyway, it will be fun to see if this one will hit 1000+ comments :)

Every refresh is an additional set of ad impressions

Device itself is announced, that news is exactly only that. Right now on apple stream you can see them going through specs