This part is easy for me. I have a ton of dead domain names. The rule that if you have skin in the game or money in the game, then you'd be motivated to complete the task. That doesn't work for me. Maybe for a little bit. But essentially stuff like this is a sale technique.
It's easy for everyone. The "this part is crucial" was sarcasm :)
Ah, I didn't read the article. Probably should have done that.