It will be interesting to see how this plays out, but so far this seems to be some excellent crisis communication.

I’m actually surprised by that. I always thought of Apple as a fairly undynamic one trick pony when it comes to PR. (The secrecy, suspense, big event and hype cycle.) I should have noticed something when they released their “Thoughts on Music” or “Thoughts on Flash” letters.

(— edit: wow. The top story right now on HN is not some article lamenting Apple’s reaction, it’s cool pictures of Apple’s testing facilities. This is fucking brilliant PR ;)