I continue to be amazed by 2 things:
1. How difficult it is to get a raw prospect to understand how my offering will benefit him.
2. How easy it is to get his money once he does.
1. How difficult it is to get a raw prospect to understand how my offering will benefit him.
2. How easy it is to get his money once he does.
Of course, there is a name for #1. It is a name mocked and derided by engineers world-side: Marketing
Learn it, love it, earn from it.