Actually there's nothing new here, many manufacturers are moving to the 48 volt system[1], which you can classify as a mild hybrid system of some sort. Many flagship cars already have it or will come out with it soon (new Audi A8).
In my opinion, calling your whole line up of cars "electrified" is a bit misleading. But I guess that's just how PR/marketing works.
[1] https://www.extremetech.com/extreme/247889-cars-moving-48-vo...