This is the OLED, face recognition, fully tricked out model. There will be several tiers and they're not all going to be a grand. Have you ever heard a too-high price rumour of an Apple anything, throughout the decades of them selling endless piles of expensive stuff? Seeding rumours, heh.

Or they seed rumors to test the waters of what people will accept. Based on this thread, it looks like $999 is acceptable.

It's the iPhone X, which is supposed to be the end of the line. The iPhone 8 will be priced as it has always been.