Apple suffers 'major iPhone X leak'
bbc.co.uk
bbc.co.uk
This is without a doubt the biggest leak since the iPhone 4 you pointed too. If it wasn't for the HomePod firmware leak a month ago this would've been even more devastating.
For a personal anecdote, I honestly didn't know there was a new iPhone coming out soon. Now I do, and I'm curious. Plus, my sister-in-law mentioned this morning that she wants a new phone, this might help her decide. I don't understand why this is such a terrible thing.
Then they had the HomePod leak, now this. A lot of the surprises that we're going to be in their presentation are now known by the enthusiast set.
It's really a stolen thunder/pride thing.
I'm a little surprised you didn't know a new iPhone was coming as they announce them the same time every year.
The latest "leak" conveniently happens days away from their new release and gets everyone talking about it. Wow, so harmful!
If a competitor put out a bunch of news on Friday then this would be taking up their PR time so there could be a benefit, but as far as I'm aware that didn't happen.
There isn't really anything in here that will help people get used to some possible controversy (like the leaks of the lack of the headphone jack on the seven).
What would this accomplished other than to make the Tuesday event less special/magical?
I imagine I'll see a headline in the news on Tuesday, probably a HN thread, and maybe a 30% chance someone at work will mention that there's a new iphone coming out. The 10 minutes I spent reading this article are a fairly significant increase in total attention I'll give to the release.
"magical" :-)
Unless Apple has other hardware in the pipeline or another hardware feature for the TV or Watch, there will be no surprises. I'm sure the execs are pissed, as they want people to watch the keynote completely unspoiled.
It's also assumed that Apple leaked the thousand dollar price for the original iPad just so they could announce it at $500 and blow everyone away.
In both cases the leak benefited Apple.
I'm not sure what in this leak would be beneficial to Apple. All it does is make it so people will be less surprised on Tuesday and they won't be able to catch people by surprise as much.
I'm strongly willing to bet that this leak (in the HomePod a month ago) we're purposefully done by Apple.
It's pretty obvious someone did this purposefully, but I don't think they did it with Apple's blessing/planning. It was an individual employee (or a few) doing it on their own.
Sometimes the leaks have a clear benefits to Apple, I don't think this is one of them.
Our current phones have all we need. Nobody cares about any new over-engineered and over-priced iphone anymore, we've got bigger issues at hand now.
[1] https://twitter.com/stroughtonsmith/status/90692329088688537...
That's not to say this chip doesn't sound impressive. But it's not going to change market shares.
And there's a battery price to be paid by winning that way.
So if Apple doubles the number of power course they have where does that leave Android phones for competing on the ultra high-end?
(Before anyone says "Android phones are fast enough"/"It doesn't matter" I totally agree. To the normal user this isn't a real problem, it's just fun tech geekery)
[1] https://youtu.be/hPhkPXVxISY
[2] https://youtu.be/h5bDuvn_Tjw
I suspect you will get the same result as in these videos with a $235 Xiaomi Mi A1 and a $1000 iPhone X.
But that's my impression from people I've talked to who use flagship devices. It wouldn't surprise me if the hundred dollar ones feel slow, but that's to be expected.
I mean I love my iPhone getting faster every time I buy a new one but generally my old one feels fine. It's not like I'm suffering from a slow phone.
Besides, performance doesn't matter if it's locked into a walled garden.
- Competitors can't respond in any material way that will take away from the announcement.
- Journalists (and thus consumers) get more time to grok the feature enhancements.
- Developers (the general 3P devs who don't have strategic partner early access) will have time to dream up how they'll extend the new features.
That being said, if this happened 3 or 6 months before the release, there would likely be more measurable damage.
- Wonder if 9 to 5 Mac and MacRumors get limited access from Apple now that they published these leaks. I'd say yes.
- "As best I've been able to ascertain, these builds were available to download by anyone, but they were obscured by long, unguessable URLs [web addresses]," wrote John Gruber, a blogger known for his coverage of Apple.
Bing doesn't index and then serve URLs you visit in your browser, even IE.
"We do look at anonymous click stream data as one of more than a thousand inputs into our ranking algorithm. We learn from our customers as they traverse the web, a common practice in helping to improve a wide array of online services. We have been clear about this for a couple of years (see Directions on Microsoft report, June 15, 2009)."
And from here: http://searchengineland.com/google-bing-is-cheating-copying-...
> Indeed, the statement that Stefan Weitz, director of Microsoft’s Bing search engine, emailed me yesterday as I worked on this article seems to confirm the allegation: As you might imagine, we use multiple signals and approaches when we think about ranking... Opt-in programs like the [Bing] toolbar help us with clickstream data, one of many input signals we and other search engines use to help rank sites.
Also (same link): > Microsoft does disclose that Suggested Sites collects information about sites you visit. From the privacy policy: When Suggested Sites is turned on, the addresses of websites you visit are sent to Microsoft, together with standard computer information. To help protect your privacy, the information is encrypted when sent to Microsoft. Information associated with the web address, such as search terms or data you entered in forms might be included."
And (refering to Bing toolbar): > The install page highlights some of what will be collected and how it will be used: improve your online experience with personalized content by allowing us to collect additional information about your system configuration, the searches you do, websites you visit, and how you use our software. We will also use this information to help improve our products and services."
From the same article (at the time, in 2011) Google deny using their services to index search results, FWIW. But AFAIK Microsoft never made such a clear denial - do you have a reason to be so confident in your claim?
There's also this followup: http://searchengineland.com/bing-why-googles-wrong-in-its-ac...
> Bing says it does NOT do this. It says there is no Google specific search signal that it being used, no list of all the popular pages as selected just by Google users. Instead, it has a “search signal” based on searching activity observed across a range of sites. For example, if you did a search on Amazon, Bing might detect that. A search on eBay might get spotted. A search on Yahoo, that also might get extracted. Any number of searches might be identified. Bing would associate the next page you went to after doing those searches as being a possible “answer” to those searches.
> “We aggregate the information,” Shum said. “The entire clickstream gets weighted along with different signals,” he explained. “For head queries, we have more signals. For tail queries, we have less. For the Google ‘synthetic’ queries [done for the Google sting operation], we have nothing.”
---
So Bing seem to, as a ranking signal, capture URLs that look like searches, and then the next page - which is pretty clever. If that next page is not already indexed (or alternatively perhaps if they have no other ranking signals for the search they spotted) they seem to index that site as part of ranking that signal. And that was 2011, who knows how much cleverer Google and Bing have got since then.
[1] https://answers.microsoft.com/en-us/bing/forum/bing_websearc...
The 7S and S Plus keep the current design.
The new phone that's even better is the X as you said.
I can't change my face. Faces are not passwords.
But yes, I eventually turned it off for the same reason I would turn off fingerprint authentication.
But seriously: head phone jack. It is indispensable.
Removing the jack was one thing but definitely gave me pause about my upgrade to a seven but it turned out to be a complete non-issue.
These days are use AirPods and just switch them between computers so I don't have to worry about the adapter anymore.
But the adapters are only $10 so it's not that hard to have a spare or two.
I think this sort of makes sense for this year but I would assume that they'll end up re-naming things after this. You're right that having the bottom phone call 10 would certainly make things confusing.
With the iPads recently, and Macs since Jobs returned they've been using the same names without numbers. It wouldn't surprise me too much if we went to iPhone, iPhone+, and something else. To specify we just refer to them by the year they were released.
It would be interesting to see if there's a new permission they need to get access to this kind of stuff, but I haven't seen anything about that in the leaks.
I would assume trying to do this all the time would use up a ton of battery.
Is this different from using an
emoji to approximate an emotion?
Yes, very. Say I crack a joke :) You see the smiley, and it's the same (alright, roughly the same ;o) ) as the smiley someone else would use to express the same approximate emotion.If, on the other hand, my smile looks like 8-D but someone else's looks like :=) and that other guy's looks like %} - the consistency vanishes. And that's before you start factoring in people with, say, Bell's Palsy.
If it's not useful, people won't use it. If there's a miscommunication, we have ways to resolve those. I can't imagine this is something people will be forced to use, just as people aren't forced to use emoji, or markup images.
When my little sister saw the demos that were on 9to5mac that was sort of her reaction. She thought somewhere cute but at the same time she thought others looked kind of creepy. She had a similar reaction to some of the giant emojis The watch could send.
At the same time I could see having a ton of fun with this. Make some sort of funny voice, choose an emoji to go with it, and send it to someone as a joke.
My guess (in this is slightly based on some of the leaks from last month) is that it doesn't do any actual representation of your face. It figures out specific faces/gestures (smiling, winking, raised eyebrow, etc.) and shows those along with maybe the direction your head is looking. I'm assuming it's not real motion capture style.
I'm guessing you can cancel and try again before sending it in that case.
FB and Goog seem to have the most PPII-I-S services on the planet, but Apple has the HW "cornered" on that invasion...
How can we even uphold a non-dystopian future.
Just look at the last decade has played out. Imagine the reverse-hockey-stick of the next decade.
So; again - How can there possibly any reasonable expectation of privacy going forward?
Apple doesn't even share the facial recognition data for iPhoto between your own devices.
Facebook has a profile of every one they've ever seen in a picture and can guess who they are even if they're not on Facebook.
It's completely different.
Still, the impact is much smaller than implied by the article
Does anybody have any idea why they'd do this, assuming they don't want it to be leakable? Why not make it accessible only on their network/VPN, and/or have it behind the company SSO?
Edward Snowden? ;)
Going back to pin or having to look at the phone to use Apple Pay is going to be annoying especially for public transport.
Or maybe they've improved the battery life enough that it can always be sensing for a payment terminal so you don't have to double tap to initiate the process, just something to confirm.
We still don't know two things: the iPhone X price and if it launches at the same time or later than the iPhone 8 and 8s.
Bonus: Verizon just confirmed the existence of the LTE Apple Watch due to their own leak.
And prediction: in the future they will separate all new hardware features to .1 release (iOS 12.1, etc).
I don’t think we will. iPhone X doesn’t really sound like a bargain.
I was hyped up to upgrade my 7 plus, but then I saw that the price stars at $1000, that they remove the TouchID, and that the rumors say they didn’t include it because the run out of time, so there is a good chance if will be there in the next version.
Add to this the usual 1st gen problems Apple is always facing, and waiting for iPhone Xs is sno brainer.
They obviously have to be careful because they don't want to promote it in such a way that it makes the other two phones look terrible and not worth buying.
How they market all of this is going to be fascinating to see.
* a reference to iPhone X, which acts as fresh evidence that Apple intends to unveil a high-end model alongside more modest updates to its handset line
* images of a new Apple Watch and AirPod headphones
* a set-up process for Face ID - an alternative to the Touch ID system fingerprint system - that says it can be used to unlock handsets and make online purchases from Apple, among other uses
* the introduction of Animoji - animated emoji characters that mirror a user's captured facial expressions
As Steve Trouten-Smith has been digging into things on Twitter he has said it doesn't look like a big.LITTLE style configuration.
https://twitter.com/stroughtonsmith/status/90696042504829747...
and
https://twitter.com/stroughtonsmith/status/90699098650456883...
This wasn't supposed to get out to people until after the products have been announced and thus no more secrecy was needed.