That said, I agree with you that he is trying to make FB the center of the known Milky Way, perhaps the universe itself. But then so many entrepreneurs do that. I do not know him personally, to answer your question, but it does appear to me that the rather superficial ramblings he offers in articles and blog posts and interviews are at least skewed to the idea that he can do some good in the world, even if his idea of good is perhaps different than yours.
Incidentally, the addictive nature of FB is by no means unique to FB. Every social media company does this now, the whole concept of mobile notifications on any platform is enough to hook users into the gateway. And if you were a big media company, you'd most likely want your service to be addictive also (just as those who make TV shows or movie sequels want their stories to be addictive so audiences will keep coming back).