If you didn't know either existed and wanted a tool to optimize your website, would you search Google for "wingify" or for "website optimizer" ?
Brand != SEO
Hi Niyazpk, The reason Wingify decided to have a separate name Visual Website Optimizer for its A/B testing product is because we have plans to roll out more website optimization tools in the future.
Just call it Wingify.
Agreed. Then you have "Wingify Optimizer" or "Wingify Analytics" or "Wingify Widgets". Consistent, recognizable branding. What ties "Visual Website Optimizer" to any other product? Nada. There's no brand transference. Even if I liked VWO, I'd have no idea that Website Analyzer has anything to do with it.
And VWO really is a cheap sounding name, so I am not surprised jkinkiad passed on the pitch.