What's Volvo's motivation here? The entire Luxe business model was wildly unprofitable and the UX as a consumer (egregious weight times at both drop off and pick up) was awful.
I used it a few times in Seattle under a promo, and it was so painful. Getting the timing down so the valet wasn't waiting out in the rain for awhile waiting for me was difficult, and than it always took 15-20 minutes longer for them to get my car back to me than what was shown in the app. I found myself better off just using Lyft when I'm worried about parking.
Probably an acquihire to bolster their product/engineering team with some startup blood. Luxe will likely get shuttered.
We had a dedicated Luxe team at my workplace for valet services and it was pretty sweet until they discontinued, likely due to cost.
I thought the app and service was pretty good.
It was less awful than driving around soma for 2 hours trying to find a spot.