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The Filecoin Primer states that over 5 billion files are stored on IPFS, with over 500 GB per day flowing through the HTTP-to-IPFS gateway: https://ipfs.io/ipfs/QmWimYyZHzChb35EYojGduWHBdhf9SD5NHqf8Mj...

Especially for a new a fairly new protocol, I'd say IPFS is popular.

500 GB a day doesn't sound like the kind of adoption that justifies a market worth hundreds of millions of dollars though.

That's not what the ICO was about; with IPFS and Filecoin, a very lucrative, decentralized storage market is likely on its way.

Instead of proof of work mining that burns tons of electricity, storing and distributing files will become a new kind of useful mining.

That's a big deal.