I may be out of date, but I hated the last samsung phone I had because they did not realize this and subjected their users to touchwhizz.
The also need to improve at supporting their software and keeping android up to date.
Google deciding to change something is one of Samsung's biggest corporate risks since they're so dependent on them with the phone business.
Would it matter when "an Android phone" means a Samsung phone 9 times out of 10 in Western markets
When an average American comes to Best Buy to buy a phone, he does not deliberate over things as abstract to him as OS of a phone. He sees an Apple phone, a Samsung phone, and a random Chinese phone.
There's talk of spinning off the Vive portion of HTC.
Besides, the Vive is based on Valve's tech, HTC is mainly handling manufacturing only.