Quant Based Marketing for Start Ups | Hacker News Reader

Quant Based Marketing for Start Ups

okdork.com

42 pointstortilla12 comments

Hmm.. so contact some popular sites and buy some clicks, put the expected number of clicks in a spreadsheet. Make up some conversion rate numbers for each traffic source. Then confirm with those popular sites that the numbers you bought/arranged are the numbers you'll get.

Is all this to say that you should simply know your target ad buys well before you launch? I guess I was expecting more...

@thetrumanshow Appreciate the feedback. What more would you like to see and I can do a follow up post...

The real takeaway is for people to plan out where they are getting to get their traffic from and how much they will "likely" get. Most just hold their breath and hope for the best.

Hrmm... my anti-virus / anti-malware scanner claims to have detected malware on that site. Something definitely popped up asking to load an encrypted PDF or some jazz. Open at your own risk...

Weird. My site got hacked ages ago while I wasn't paying attention. Wordpress updates were missing. Let me know if you see this and I'll fix it.

Yep, this got blocked by my work ISP.

damn wordpress hacks. let me know if you can see what specifically you are getting blocked for;/

I'd tell you, but after I instructed Avast to ignore the request, it didn't pop up any warning or anything when I went back to the site again. And by then, I'd already dismissed the dialog. All I know is that there was something about a PDF.

Here's my iteration of the spreadsheet (I wanted a few more numbers)

http://bit.ly/blyVpZ

What does the coordinated next to Reddit and Digg mean? Coordinated voting up amongst network of members?

My best guess is that 'coordinated' means they want to execute the campaign on some schedule and have made the contacts necessary to make it happen. They probably wanted to hit lots of popular sites with ads simultaneously.

Exactly. Lining up top people and support to ensure that you get some traction with the sites. There are even paid services that I believe Mint and other companies use today.

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