Finding a job is a lot like dating. People typically don't share their worst qualities upfront, and I decided early on that I didn't want to force them to. Instead, I've become more of a coach/cheerleader for both companies and job-seekers.
When I work with teams to write their profiles, it's my job to say, "prove it" when we discuss each value, and suggest that they choose another when they can't. I encourage teams to use strong language, talk about disqualifiers, include concrete examples, incorporate quantitative data, and/or provide links to contact current team members wherever possible. But, for now, I won't make anyone to do or say anything that they aren't comfortable with.
I hope job-seekers are critical when comparing different teams. Some profiles deserve an A+ while others are perhaps a B- (though I won't say which). If you interview 20 different teams, it'd probably be similar. Those that speak your language would resonate with you and those that fail to answer authentically to you would lose you. That's okay.
Ultimately, I'm providing structure for teams to talk about what is inherently subjective and messy. There is no black or white when it comes to culture or compatibility (maybe you've tried setting up two great individuals who just didn't hit it off?) but at least we now have some information to guide our decision making.