This seems like a good start, and it could help provide more choice in cross-platform data storage and data exchange. Recently I looked once again, as I usually do once every few years, at options for exchanging data through external drives between Windows, macOS and Linux (I prefer USB drives, which are faster than speeds I can attain over the network). Shockingly, it seemed to me like NTFS was the easier filesystem to go with (Linux has good support for it, and macOS needs a third party driver for write support)!
Back to this project, I feel there is a strong need to have a set of GUI tools (beyond Windows Shell Extensions) to take advantage of the btrfs filesystem features (like creating snapshots, sending snapshots to backup storage, etc.). I use btrfs on Linux, and the lack of good, up-to-date GUI tools to use its feature set has been a source of frustration (yes, I can use the command line, but then that would restrict the usage only to me, leaving out the other not-so-tech-savvy people around).