My use case: as a Russian citizen living in Russia but planning to release an app, I'd much rather prefer doing it via an EU company than via a Russian company.
First, there's a lot of nasty stuff happens to business owners who don't have proper "protection" (their businesses get "transferred" to the right people and they themselves go to jail on phony charges for not wanting to sell their business for peanuts).
Second, the situation in Russia will definitely get worse, and when that happens, the problem I described above will also get worse. I just don't want to expose a business generating revenue in USD in Russia. And if it gets exposed (which it will, due to the automatic information exchanges between jurisdictions), I will have an additional barrier of protection against unwanted "transfers" -- it's easy to do to a Russian business, but it's much harder with foreign companies.
And third, selling an app while being listed in app stores as a Russian company definitely won't improve my first impressions, given all the hype about Russian hackers (there's even an example of it in this thread!)
By the way, if you want to register a company, go with a provder like LeapIN.eu -- they're fantastic.