OK, so the link to that video is a 1 hour loop of a guy saying: "Your keys, your bitcoin. Not your keys, not your bitcoin".
So my guess is you are making fun of the 'security' of that mantra being repeated in the video? Just making sure I got the 'joke' (please correct me if I err).
I don't think it's meant to be ironic. Understanding that line would have protected many people from MtGox.